For nearly 70 years, Hemmings has been a trusted online marketplace connecting buyers, sellers, and car enthusiasts with a vast selection of collector cars. Offering tailored services and information, Hemmings is the go-to destination for exploring, buying, and selling collector vehicles.
Hemmings
Auctions Vehicle Details Page
Overview
The Auction Vehicle Detail Page is a critical part of Hemmings' platform, enabling users to engage with vehicle auctions. This redesign aimed to enhance usability, increase visibility of key actions, and streamline the page structure across all devices. The goal was to improve user satisfaction, drive conversions, and create a visually cohesive experience.
The Problem
Hard-to-Find CTAs: Key actions like "Bid Now" and "Watch Listing" were difficult to locate.
Visual Clutter: Redundant elements, inconsistent spacing, and non-standard labels confused users.
Scattered Information: Auction details like bid history and auction status were not intuitively organized.
Design Inconsistencies: UI elements varied across the platform, reducing the sense of cohesion.
The Solution
Simplified Layout: Consolidated key information "above the fold" for easier access.
Improved Navigation: Enhanced structure and alignment for better readability and usability.
Consistent Design: Standardized fonts, labels, and UI components across the platform.
Focused Actions: Highlighted primary CTAs like "Bid Now" and "Watch Listing" to reduce user friction.
The Problem
Hard-to-Find CTAs: Key actions like "Bid Now" and "Watch Listing" were difficult to locate.
Visual Clutter: Redundant elements, inconsistent spacing, and non-standard labels confused users.
Scattered Information: Auction details like bid history and auction status were not intuitively organized.
Design Inconsistencies: UI elements varied across the platform, reducing the sense of cohesion.
The Solution
Simplified Layout: Consolidated key information "above the fold" for easier access.
Improved Navigation: Enhanced structure and alignment for better readability and usability.
Consistent Design: Standardized fonts, labels, and UI components across the platform.
Focused Actions: Highlighted primary CTAs like "Bid Now" and "Watch Listing" to reduce user friction.
How might we?
Feel supported with the side effects and mood swings when tapering off medication dosages of antidepressants before a woman and her husband start conceiving.
Have easily accessible fact-checked mental health during pregnancy articles because there is so much false information you have to sort through when looking for these answers yourself.
Receive positive encouragement to help women keep going when having difficulty conceiving.
Interview Highlights
Behaviors
Women suffering from:
Anxiety Disorder
Depression
PTSD
OCD
Bipolar
Eating Disorder
Paranoia
Psychosis
Schizophrenia
Connect with well moderated local support groups (virtual and in-person) so that women going through pregnancy with a mental health disorder can have healthy conversations with like women.
Journal or document the woman's pregnancy journey and her mood so that she can keep track of any patterns to her mood to report to her medical team during her next visit.
Get coping suggestions when it is hard getting out of a rut.
Know the good, the bad, and the ugly when pregnant as a person with a mental illness disorder so that women can be prepared on what to expect.
Due to:
Childhood abuse, trauma or neglect
Social isolation or loneliness
Experiencing discrimination and stigma
Social disadvantage, poverty or debt
Bereavement (losing someone close to you)
Severe or long-term stress
Having a long-term physical health condition
Unemployment or losing your job
Homelessness or poor housing
The three most memorable points from your user interviews:
Support and normalization.
Reading signs, signals, and solutions to cope with.
Legit support groups
Quotes
Pregnancy felt like a second puberty in a way, as in a huge life-changing milestone.
Having positive encouragement is the thing that keeps me going, as it is easy to become discouraged.
The problem is most people won’t give up cake and donuts to curb their depression, anxiety, nor adhd, diabetes, nor obesity. They’d rather take medication so they can eat bread.
Affinity Map
From the information I gathered from the interviews, I was able to logically group the notes into 7 groups.
Personas
Ideation
Storyboard
User Flows
Information Architecture
Style Guide
Design
Wireframes
Prototypes
Onboarding
The on-boarding process consists of eleven various questions used to customize your experience for the users. There are different features for women in the trying to conceive phase, currently pregnant, postpartum and grieving from a loss.
Home Screen
The home screen gives the users a week-at-a-time glance at most of the features available in the app, such as mood tracker, medications, personal goals, nutrition tracker, exercise tracker, and cycle tracker. It also has a feed of articles, podcasts, Ted Talks, etc., all the things you are interested in when you go through the onboarding process.
Checking In
Cope + Support
This is the primary substance of the app. Physical, mental, and emotional support needs to their finest. Here you can find self-soothing guidance when feeling triggered, such as guided breathing support, various meditations for your personal needs, different exercise videos to follow for yoga, cycling, cardio, and many others to help keep the blood flowing music that soothes the soul.
Aside from the coping guidance, you can also conveniently reach out to your support system during the moments you need them the most. It is tough to reach out for help or just a listening ear when feeling down. The app tracks your mood and allows you to set up personalized messages to your direct support group when you log a low mood rating.
User Research
I conducted 2 unmoderated usability tests using Userbob Google Forms.
The test conducted using Userbob had session videos and requested the test users to complete the following three tasks:
You are planning to try to conceive in a few months with your spouse. You are currently tapering off the anti-depressants you are presently on and struggling with your mood changes from medication withdrawals. How would you keep track of how you are feeling?
You are currently pregnant, and you are seeking additional support from other mothers with a similar mental health illness. How might you find that resource?
You are a few months into the postpartum stage of pregnancy, suffering severe depression today, and having a hard time getting out of bed. How would you use this app to help you through this?
I gave the test conducted using Google Forms to various individuals through social media. Each participant was given a link to the interactive prototype and asked to complete only one of the following tasks and then provide feedback.
Recommended Changes
The usabiliy test proved that I had created an intuitive solution to the issues I wanted to address; however, from the feedback I received, there was room for improvement. Below are some of the iterations I made to finalize the app:
Added icon names onto inactive icons on the bottom navigation tabs.
Added color to the active icon on the bottom navigation tab.
Added an inbox into the Profile tab.
Changed CTA for adding a note after mind check-in.
Got rid of the pop-up quote and replaced it as a bottom sheet.